Catalog Redesign
Overview: One of my biggest projects at McAneny Brothers was to redesign all 10 of the companies food service catalogs. These were not only visually outdated, but also inconsistent, hard to read, and included incorrect or over-explained information.
The Challenge
Cover Pages
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Outdated - chrome, multiple layers, cluttered collage
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Low contrast between words and backgrounds
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Inconsistent typefaces
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Leading, tracking, kerning, and sizes were not set properly
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No guides created to keep elements in place
Inside
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Cluttered
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Confusing category flow
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No guides and inconsistent spacing
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Incorrect or duplicated photos
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Missing design elements
These catalogs were initially structured in a way that made it a difficult process to edit. When products were added, taken away, or updated, every line of text would need to be shifted. With the urgency and quick turnaround needed for every project, there was never enough time to properly adjust layouts when a change was made.
Research
Ideation
Final Design
