This was a personal project for a fictitious start-up company.

 

The prompt was to create a brand identity for a new camping and hiking / outdoor enthusiasts company. 

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I  chose  the  name  Off The Trails  to  reflect  the embodiment of true adventure, wildness, and spontaneity that real outdoor junkies seek out. 

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The   look   and   feel   of   the   brand   is   a    combination of minimalism, peacefulness, exploration, and safety —capturing the essence of nature as a space to be both admired and respected, where beauty and preparedness coexist seamlessly.