This was a passion project for my husband's fictitious bamboo clothing company.

​

It all started with his stinky, sweaty,  super  gross  socks.  My  husband is  a self-proclaimed sock aficionado. As he puts it, "Socks are the most underappreciated garment of an outfit." A bold statement, but one he stands by—literally. The man loves fun socks, but he’s also super active, which means his socks have seen better days.

​

Then bamboo socks came along and changed everything. They were a game changer: durable, breathable, and, most importantly, stink-resistant.  Finally,  he  had  socks  that  could  keep  up  with  him,  and I didn’t  feel  the  need  to  "accidentally"  lose  them  in  the  laundry. The only problem? Bamboo socks on the market were a little…boring. No bright colors, no fun patterns—just a snooze fest.

​

Naturally,  he  dreamed  of  fixing  this  glaring  injustice  by  launching a   company   to   sell   fun,  colorful,  and  durable  bamboo  socks. And  because  he  also  wanted  his  name  to  live  on  (as  one  does), I created KRAFWICK — a mash-up of his last name, Krafick, and “wick,” inspired by bamboo’s sweat-wicking superpowers.

​

Eventually,  the  idea  expanded  to  include  athletic  wear,  and with it came the tagline: “Wick Your Ick.” It’s the perfect blend of clever and quirky—much like this entire adventure.