Home Bound Animal Rescue

Overview: This is a small part of the final capstone project of my UX design course.

The prompt was to follow the steps in the UX process; Empathize, Define, Ideate, Prototype, and Test; While creating a new brand and website for a fictitious business or organization.

For my animal rescue I chose the name Home Bound, because isn't that what shelters should be for? Not a permanent place for the lost and hopeless, but a way-point for those pets who are on a long journey to their forever homes.

Research

As I was completing my research for the project, I took notice of how many shelters focused on the sad truth of how or why the animals became homeless. Although that's totally fair - it is super sad - I wanted HB's branding to reflect the positive and hopeful feelings of their future. Instead of an animals heartbreaking past, this brand showcases all the adorable & quirky personalities that we fall in love with.

Information Architecture

In addition to all the usual adoption pages, one section I really wanted to include was advice. Going through the adoption process with my first rescue dog, I knew how hard and frustrating it could be to find the information you need or didn't even know you needed. This advice section would include articles for all stages of adoption, behaviors, training, and more.